LinkedIn for Military: A Warrior’s Guide for Changing Careers provides tips on using the business social network LinkedIn tailored for veterans as they transition from military to civilian employment. It covers how to convey your career experience in LinkedIn, writing your profile summary, avoiding military acronyms, how to use your contacts to expand your LinkedIn following, and tips on joining LinkedIn groups.
The surprising thing about this book is how short it is. At 32 pages with 14 point font with generous spacing, this is really an article in book format. Not that a book on best practices for LinkedIn needs to be very long, but I was expecting something more substantive.
For example, “chapter” 2 is about crafting a powerful LinkedIn summary for your profile. There are helpful suggestions on how to go about having an elevator pitch for yourself and using your career highlights in your LinkedIn profile. But it would have been even more helpful if the book included additional examples of strong summaries and bad ones. Instead, each chapter only includes one or two examples, and they’re almost always Air Force examples.
One area that the book does not get into is how to share updates or posts with your LinkedIn network. Posting information to LinkedIn periodically about your field can help reinforce your expertise and drive engagement within your business network.
The best tip in the book is that you should get some people to read your LinkedIn profile and tell you what they think. That’s always good advice, and I would add onto it by saying you should try to get somebody without military experience to read it to make sure your military jargon is readable, and try to get somebody outside of your family to read it for an objective critique.
I liked the concept of a short book advising veterans about proper use of LinkedIn, but this book left me very underwhelmed.